About Us

Swim Culture was founded…

in 2020 by sisters and swimmers CC and Joie in Ambler PA. We started Swim Culture with hopes of bringing color, design and quality products at affordable prices to the pool deck. We realized that the swim industry wasn’t offering fun and unique merchandise to help swimmers get excited about the sport. Also, we thought that the pool could use a splash of color and teams should look unified in a vibrant and fun way. CC started the business with one towel design and with an outpouring of support from athletes, parents and coaches we have expanded our collection to over 45 designs! The best part of our business is connecting with fellow water athletes and sharing smiles in and out of the pool. We sincerely enjoy meeting every customer and learning more about their swim journey and we are so thankful to be part of it! Follow on Instagram @swimculture_ it’s a good story.

…and a special thanks to our amazing mom who we couldn’t have done Swim Culture with out! <3